Not content with simply attracting the hardcore gamer demographic, Microsoft
has been working overtime to build a more family-friendly image for the Xbox 360, in a move that's clearly working to capture the same audience currently hypnotized by the Nintendo Wii
Develop Magazine profiles Microsoft's new angle
, which includes cartoon downloads
on Xbox Live Marketplace and marketing campaigns
focused around the Xbox 360's newly revamped parental controls
. In addition to these strategies, Microsoft also plans on pushing more casual gaming titles to Xbox Live Arcade, as well as relying heavily on developer Rare
to help deliver family-friendly content to the console.
Rare's time spent developing for the Nintendo DS
has apparently given them new insight into how Nintendo works its magic mojo -- valuable knowledge for Microsoft as it plans its assault (many Bothans likely died for the information).